In April 2013, AppGratis—a popular app-discovery platform with over 12 million iOS users—was abruptly removed from Apple’s App Store. [1] Apple cited violations of App Store guidelines, specifically in regards to restrictions against apps promoting or marketing other apps in a manner similar to the App Store itself. [2] This sudden removal left AppGratis unable to reach its target user base, underscoring broader concerns about Apple’s gatekeeping role in the digital marketplace. While Apple maintains that its stringent App Store policies are designed to ensure security, quality, and a consistent user experience, critics argue that these practices can stifle innovation and limit consumer choice. By controlling which apps are allowed on its platform and enforcing strict guidelines, Apple holds substantial power over developers’ access to the market, raising questions about fair competition and the need for regulatory oversight.

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