Posts tagged v. Victoria’s Secret Stores Brand Management
Itsy, Bitsy, and Vulnerable? The Need for Greater Jurisprudence in the World of Fashion

In June 2013, Ipek Irgit debuted her bikini line Kiini. Fun and flirty, the crocheted, triangle bikini soon became all the rage among Instagram models and stylists. By 2014, the swimsuit was featured in Vogue.com, Women’s Health Magazine, and even named “the hottest bikini this summer” by People magazine. [1] While the designer’s business was booming, she was also facing significant obstacles. Irgit’s biggest hurdle? The hundreds of counterfeit Kiinis that swarmed the Internet and were creating profit for others off of her work.

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